Four Tips for Starting a Great Blog

Starting a blog that is okay is very simple. The secrets for how to start a great blog are also simple, but it takes a little bit more work and planning. These four tips will help you hit the ground running.   Get set for social media When picking a blog name, many people only check whether there’s a matching domain name available. By the time you get to integrate your blog with social media, it’s possible that someone else may have

5 Key Ways to Generate Sustainable Traffic to your Website

Getting sustainable traffic to your website is hard work and it doesn’t happen overnight. So ignore all the pop-ups that promise you Number One Google results or gazillions of links to search engines because most of them are just hocus-pocus smoke and mirrors. The only real way to get sustainable traffic to your website is to abide by the basics.   1. Use good website/blog architecture. Don’t try and build anything from scratch yourself unless you know what you are doing. Use something solid

7 Important Tips for Web Writers – by Monique van der Walt

  Want to write for the Internet? Here are the top seven things you need to know about web writing. 1.On the Web, we read light. In print, we read matter. Reading light is about 79 % faster than reading matter. It is proven that people read in a sort of scanning fashion, checking to see if the article or post has the information they are looking for. Like a sort of speed reading. Your layout and chunking of the text needs to

The Difference Between Writing for the Web and Print – by Angelique Ruzicka

  Many beginner web writers have no idea how different  writing articles for the web is compared to print articles. Here's what makes web writing unique...  When you write content for the web it’s important to get the message across quickly and to put the most relevant information at the top by adopting the inverted pyramid approach. It’s important to catch the reader’s eye as web readers tend to scan information instead of reading it, and don’t spend a lot of time on pages. Unfortunately, unlike

The Only Thing You Ever Need to Worry About When Writing Web Content – by Greg Walker

  "Compelling content." "Written with the search engines in mind." "Unique." "Google loves quality content." These phrases are bandied around by all and sundry when it comes to the qualities of content writing, and such well-meaning but often-oblique instructions can actually serve to confuse many new writers. What you really need is something altogether simpler. A single instruction, one thing to keep in mind that will ensure your writing comes out well every time. And I think I have just the thing: "Value." The Imaginary Google

Writing for the Web is a Matter of Survival – by Karen Lotter

Writing for the Web is very different from Writing for Print. Honest. I'm not just saying so ‘cause I want to make some bucks from my Writing for the Web Course at The Writers College. (Well, that would be good too, but this article is a bit more about the why's and how's, rather than the smoking new iPad that I want to buy). Writing for the Web is a matter of survival. People Read Differently on the Web The first reason you need to

What does Google regard as Good Content? By Karen Lotter

Recently webmasters were troubled again by that eternal question - what does Google regard as good content - when the Panda was unleashed, an update that made a massive impact on the web. This algorithm “tweak” ostensibly aimed at eliminating so called content farms, affected one out of nine searches in the United States and a full 12 percent of sites on the Web. According to Google, this new algorithm improves overall search quality, as it mainly went after content farms and aggregator/spam sites. These